Friday 25 March 2011

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?



Deadmau5 - I Remember Music Video


Deadmau5 & Kaskade - I Remember (Edit)


Deadmau5 - I Remember ( Full Length) Music Video


Deadmau5 & Kaskade - I Remember (Full Length)


Queen - Another One Bites The Dust Music Video

Queen - Another One Bites The Dust



Queen vs. The Miami Project - Another One Bites The Dust Music Video


Queen vs The Miami Project - Another One Bites The Dust



How does my Digipak use, develop or challenge forms and conventions of real media products? 



The common conventions of a digipak, similar to an album, will include
  • Artist/band name, on the front cover and spine
  • Photography or graphic imagery, of the band or design - visually attract their audience.
  • Recurring theme of colours and imagery throughout the digipak.
  • Track listing on the back panel.
  • Disc in tray, or a slot between panels.
  • Barcode and logos on the back cover.
  • Possibly a 'Special Edition' sticker.




Our design, in comparison to real media digipaks, follows the conventions through:

  • Digitally designed imagery - Sticking with the cartoon style of Gorillaz, we chose a graphic design as opposed to photographic. 
  • Using imagery separate to the music video. - By not using imagery of our central protagonist, or including similar themes, it is clear that it is an album release not just a single.
  • Including the band name and album title on the front cover and spine, in a font that links to the theme. - We also chose to have it across the inside panel in which the CD and DVD will slot into.
  • Back panel includes the track listing, bonus DVD listing, logos, copyright, and barcode.
  • 'Special Edition' sticker

How does my Magazine Advert use, develop or challenge forms and conventions of real media products? 

Common conventions of magazine adverts include matching imagery to the band/artists digipak. A reason for this could be so that it is easy for consumers to see the advert and then find the album by the matching covers. The adverts will also, obviously, include
  •  the band/artist name
  • album title
  • release date
  • available formats
  • where the album can be bought
  • website address
  • songs - usually high chart toppers or special editions.

We aimed to cover the majority of conventions of magazine adverts, to create an effective and realistic magazine advert, which we thought would be published in magazines like Q and NME, to reach the target audience for the band.
The main way which we have contrasted against the conventions, is by using different imagery for the advert and digipak. This was to create a bold image that stands out of a magazine advert, and be able to incorporate different ideas that we had for our ancillary texts. Although in doing this, we developed on the convention by including imagery of the digipak design in the bottom right corner, so that fans would be able to know what the album imagery looked like.
Recently, there has been an increased popularity of vinyl, which has been covered in our format of release. 
'Featuring 19/2000 soulchild remix' was advertised as we believe this is one of the most well known songs on the album, and is also the track that has a music video for. 

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